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and environmental friendliness. most data centers, by design, consume vast amounts of energy in an incongruously wasteful manner, interviews and documents show. >> that is right. we also point out that different plays in this industry behave differently. there is a range. we're talking about the typical data center. doing these digital tasks, everything from banks to big department stores -- the computers in these data centers typically are actually not doing anything but trying electricity, for the most part. most of the electricity -- the vast majority -- is powering a computer that is waiting for something to do. these things, once turned on -- we as consumers insist that this infrastructure always be available, and never run out of capacity. those computers are sitting there, just waiting for us to call upon them to do something. whether it is day or night, the dead of night when no one is asking for the service, or the middle of the day when everyone is, they're always on. it is a built-in way of operating in this industry. it has developed a lot of critics. >> you also write about their en
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